Rare and Historic Waterfront Opportunity in Oconto, Wisconsin

The City of Oconto is currently seeking development partners for one of the most prominent historic waterfront properties in Northeast Wisconsin — and the opportunity deserves a closer look from preservation-minded developers and investors.

Oconto backing historic development vision

The former hospital and county building, originally constructed in 1872, occupies a remarkable location along the Oconto River with direct access to Green Bay. After years of vacancy, the city is now actively marketing the property for adaptive reuse and encouraging redevelopment proposals.

This is a substantial historic structure with architectural character, civic history, and the kind of waterfront presence that cannot be recreated today. Combined with local incentives, TIF support, and potential historic preservation tax credits, the site presents a genuine opportunity for transformative redevelopment rooted in preservation. Hospitality, housing, mixed-use, recreation-oriented development, or other destination concepts could all fit naturally within the existing structure and setting.

Landmark building with a landmark location 

Oconto — known as the “Walleye Capital of the World” and a major fishing destination in Wisconsin’s Northwoods region — offers a compelling combination of tourism, waterfront access, and historic character.

According to a letter from Cliff Martin, Mayor of Oconto, interested parties are encouraged to contact the mayor’s office by July 1, 2026 to discuss redevelopment opportunities and next steps.

For the right developer, this is more than a real estate project — it is an opportunity to bring new life to a landmark building while helping shape the future of Oconto’s waterfront. We encourage preservation-minded investors, developers, and community builders to review the attached materials and consider what thoughtful adaptive reuse could accomplish in Oconto.